How do you get the attention of busy Detroit engineering executives? We created this unique Plexi invitation announcing a breakfast event entitled “It’s About Time,” which was sent to a select group of executives. Mailed in a metallic envelope, the invite included three interlocking gears that, when rotated, announced the benefits of attending the event. As an additional incentive, attendees were offered a gift: their choice of a geared timepiece—a wall clock, desk clock or pocket watch.