Define Your Strategy and Goals
While a hit-or-miss approach may net you sales and customers, at some point you’ll need to develop a defined marketing strategy. You might see short-term results if your goal is simply to get your message out through any means possible to anyone who will listen. But for continued growth, you’ll be much more effective if you define your message, your medium and your target audience through a strategic marketing plan. And because Hile is a full-service advertising agency, once you define your strategy, we offer the advertising services in-house to help you carry out your plan, whether through print or web design.
Size Up the Competition
Marketing is about going head-to-head with your competitors in the marketplace. Hile Design offers a variety of services so your marketing is intentional, efficient and effective.
Here are some of the marketing strategy services we offer:
- Marketing Strategy Session: We discuss your competitors, customers and context, emerging with a brand strategy for your marketing plan. Then we create a messaging strategy based on your target audience and the best way and time to reach them. We also look at emerging trends in the business world and your specific industry. Out of this session comes a marketing plan that includes project goals, tactics and timelines.
- Key Differentiator Analysis: What strengths make you stand out from your competitors?
- Competitor Review: What are your competitors doing, both successfully and unsuccessfully?
- Trend Tracking: What’s new in the business world? In your industry? How does that affect your overall plan?
- Phone Interviews: Do you know what select customers think about you? Does it match what your management and sales force think about how your customers perceive you? These interviews can result in excellent testimonials.
Get Started in Creating Your Marketing Strategy Today
Need help in creating a targeted marketing strategy to more effectively reach your customers? Contact us today at 734-995-1245 to set up a free consultation about how we can tailor a marketing strategy for your needs.